Global Technology Group e& Accelerates AI Strategy with Oracle Fusion Cloud HCM
Global technology group e& is ramping up its artificial intelligence (AI) strategy by revamping human resources for its 10,000-strong workforce through the implementation of Oracle Fusion Cloud Human Capital Management (HCM).
This move highlights the company’s digital aspirations and regulatory commitments as it deploys the platform on Oracle Cloud Infrastructure (OCI) dedicated region. The initiative signifies a shift in how major regional enterprises are approaching workforce transformation, incorporating AI not only in customer-facing services but also in internal operations.
Based in Abu Dhabi, e& serves customers across 38 countries in the Middle East, Asia, Africa, and Europe. Its offerings include advanced connectivity, entertainment and streaming services, financial services, cloud computing, cybersecurity, IoT platforms, and AI-powered enterprise solutions.
Positioning itself as a digital-first, multi-market technology player, e& recognized the need for its people strategy to evolve alongside its digital transformation. The adoption of Oracle Cloud HCM aims to provide employees and managers with AI-driven tools to facilitate smarter decision-making, continuous learning, and personalized experiences.
“Modernizing the employee experience is a strategic priority,” stated Marwan Bin Shakar, Chief Technology Officer at e& UAE. “Oracle Cloud HCM allows us to integrate AI into our people processes, enhancing talent development and providing personalized employee experiences on a secure OCI Dedicated Region.”
The implementation goes beyond a system upgrade. By incorporating embedded AI, generative AI, and AI agents into HR workflows, e& is reshaping recruitment, performance management, skills development, and workforce planning.
Operating across diverse geographies presents challenges such as regulatory differences, varied labor markets, and fragmented HR systems. Standardizing processes across regions and enhancing visibility into workforce data were key objectives of the transformation.
“With Oracle Cloud HCM, e& has standardized HR processes across regions, enhanced workforce visibility, and empowered employees and managers with AI-driven insights for smarter talent decisions,” explained Ali Al Mansoori, Group Chief People Officer at e&.
Automating routine tasks like interview scheduling and candidate screening has streamlined the recruitment process, reducing costs and accelerating hiring. Advanced AI algorithms aid in matching candidates to roles based on skills and experience, ultimately improving hiring quality.
e& is expanding its use of AI-powered digital assistants to enhance candidate and employee engagement. Conversational interfaces offer support throughout the recruitment journey, while AI tools like the Learning and Training Advisor Agent and Oracle Dynamic Skills aim to create a more adaptive workforce.
The project’s deployment on OCI Dedicated Region within the UAE ensures compliance with national data sovereignty requirements. This approach allows e& to leverage AI-driven innovations while maintaining control over data residency, security, and performance.
“e&’s transition into a digital-first, multi-market technology group necessitates an HR platform that can scale with its ambitions and support a diverse workforce,” said Yassine El Bakiouli, Vice President – Business Applications, Gulf Region, Oracle. “Oracle Cloud HCM has empowered e& to modernize its people operations by integrating workforce data, embedded AI, and advanced analytics for more intelligent and personalized employee experiences.”
Oracle’s continued investment in regional cloud infrastructure, including public cloud regions and dedicated cloud deployments, supports governments and enterprises in meeting regulatory requirements. The collaboration with e& exemplifies the alignment between global technology providers and regional champions in accelerating responsible AI adoption.
As Middle East enterprises increase their AI investments, workforce readiness emerges as a strategic differentiator. e&’s deployment of Oracle Fusion Cloud HCM on OCI dedicated region serves as a model for organizations looking to modernize HR while adhering to national regulations.
