In March 2023, General Motors (GM) announced plans to phase out support for Apple’s CarPlay and Google’s Android Auto in favor of an in-house system developed with the help of Google.
Initially, GM stated that it would continue to offer CarPlay in its gas-powered vehicles. However, the company has now decided to remove CarPlay compatibility from all electric and gas-powered vehicles across its GMC, Chevrolet, Buick, and Cadillac brands.
In an interview with The Verge, GM CEO Mary Barra explained that the company aims to prioritize its own infotainment platform for EVs but plans to eventually expand it to all GM vehicles gradually as new models are introduced.
“A lot of it depends on when you do an update to that vehicle. When you look at the fact that we have over 40 models across our portfolio, you don’t just do this and they all update. As we move forward with each new vehicle and major new vehicle launch, I think you’re going to see us consistent on that. We made a decision to prioritize our EV vehicles during this timeframe, and as we go forward, we’ll continue across the portfolio.”
GM CEO Mary Barra
When questioned about the availability of smartphone projection for CarPlay or Android Auto in new gas vehicles, Barra confirmed that it would not be offered, stating, “I think that’s the right expectation. Yes.”
GM’s decision to control its vehicles’ systems more tightly is not only aimed at optimizing performance but also at generating revenue by offering subscription-based features that Apple provides for free through CarPlay.
The company plans to provide at least a basic level of access for free for eight years, with enhanced services like Spotify and Audible requiring an additional cost. This shift may lead to drivers paying extra to access services they already subscribe to, such as Apple Music.
GM’s Chief Product Officer Sterling Anderson likened the decision to something Steve Jobs would have done, emphasizing the need for a unified and immersive in-car system.
“But frankly, it’s a very Jobsian approach to things. The removal of the disk drive, nobody liked that, everybody on the forums and Facebook was complaining about it, but to that he said, ‘Look, guys, flash storage really is the future. Get on board, you’ll see that.’ That’s kind of what we’re saying here, in fact that’s exactly what we’re saying.”
Sterling Anderson, GM Chief Product Officer
GM believes that by eliminating CarPlay, it can provide a better and more immersive experience for drivers while also addressing safety concerns related to distracted driving. The company’s upcoming Cadillac Escalade IQ will kickstart the transition to a unified software platform for all its vehicles.
