WWDC25 Showed Apple at Its Best

WWDC25 Tim Cook 2

Apple’s Worldwide Developers Conference (WWDC) has just ended, and this year has been quite intriguing for Apple. Although the new products and features showcased may not have been as groundbreaking as in previous years, this event felt like a return to Apple’s core principles.

The WWDC 2025 Keynote was succinct and focused. Apple concentrated primarily on its six core operating systems, avoiding any distractions from hardware announcements or peripheral products like AirPods.

The keynote kicked off with Craig Federighi’s exhilarating Formula One car drive around the circular roof of Apple Park to promote the upcoming summer blockbuster, F1. Tim Cook then handed the presentation over to Federighi, who led the rest of the event.

Federighi briefly discussed Apple Intelligence, introduced the new Foundation Model Frameworks for third-party developers, and unveiled the Liquid Glass redesign. The presentation then delved into the software updates for iOS 26, watchOS 26, tvOS 26, macOS 26, visionOS 26, and macOS 26 in a fast-paced manner.

One notable change was the insertion of watchOS, tvOS, and visionOS between the major operating systems, providing a refreshing sequence. The unveiling of iPadOS 26 with enhanced multitasking and productivity features marked a significant highlight of the event.

Apple Intelligence Takes a Back Seat

Apple Intelligence had a subdued presence at this year’s keynote, focusing on more practical features integrated into the user experience. This approach aligns with Apple’s long-standing tradition of leveraging machine learning technologies for user-centric features.

Last year’s emphasis on AI features felt forced and lacked meaningful results. The introduction of AI features like Live Translation and Workout Buddy in iOS 26 showcased Apple’s commitment to practical applications of Apple Intelligence.

While Apple’s privacy-centric approach is commendable, the limited enhancements to Image Playground this year suggest a shift towards partnering with external entities for certain functionalities.

Core Competencies at the Forefront

This year’s keynote exemplified a return to Apple’s core competencies, with a sharp focus on software updates and operating systems. The event eschewed hardware announcements and peripheral devices, highlighting Apple’s commitment to its foundational software offerings.

The streamlined presentation format mirrored pre-pandemic live stage events, emphasizing a targeted approach to product showcases. By maintaining a central theme around its operating systems, Apple delivered a cohesive and engaging keynote.

Minimal Emphasis on Home Devices

Unlike previous years, Apple’s keynote minimized discussions on home devices like Apple TV, HomePod, and AirPods. The spotlight was on tvOS as an operating system platform, with peripheral devices mentioned sparingly in specific contexts.

The absence of a dedicated “Home” segment underscored Apple’s focus on unified operating systems, hinting at potential developments in the home device category in the future.

Evolution of Liquid Glass

The much-anticipated Liquid Glass redesign was a standout feature of this year’s WWDC keynote. While the new software releases showcased noticeable design changes, the transition felt evolutionary and seamless.

Despite minor imperfections in the initial developer beta, the Liquid Glass design already exudes a smooth and natural feel. This iterative approach contrasts with the drastic design overhaul witnessed in previous iOS updates, ensuring a quicker adaptation by users.

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