If you’re still unsure about what to get for the Apple enthusiast in your life, consider the HomePod mini. This compact smart speaker from Apple not only makes a great gift for someone deeply entrenched in the Apple ecosystem, but recent research indicates that there’s a good chance they don’t already own one.
According to a recent report from Consumer Intelligence Research Partners (CIRP), a surprisingly low percentage of Apple customers have any type of HomePod. While smart speakers are not yet mainstream among US consumers, the Apple HomePod ranks third at 12%, following the Google Nest (18%) and the Amazon Echo (35%). Assuming no overlap, this suggests that 65% of Apple users have at least one smart speaker.
While the HomePod is designed specifically for use within the Apple ecosystem, it’s worth noting that CIRP’s survey focused solely on Apple customers. The Amazon Echo dominates the overall market, but it’s still surprising to see that three times as many Apple users prefer the Echo over the HomePod.
For all US consumers, not just Apple customers, Amazon Echo leads the smart speaker market. Google has made efforts with its Nest smart speakers and holds a solid second place. Apple’s HomePod, entering the market third, has struggled to gain significant traction, even among Apple customers.
Michael Levin and Josh Lowitz, CIRP
CIRP’s survey targeted new Apple device buyers, which includes those who recently purchased an Apple product. This data encompasses both new Apple users and those who regularly upgrade their Apple devices.
This market gap presents a significant opportunity: for many Apple users, the HomePod mini isn’t redundant—it’s the missing piece.
The Benefits of HomePod
If your friend already owns an Amazon Echo or Google Nest, they may not see the need for a HomePod. However, if they have an iPhone, iPad, and Mac without any smart speakers, the HomePod mini is an excellent starting point.
It could also be a suitable choice if they’ve expressed dissatisfaction with their current setup. Amazon’s Alexa can be intrusive, and Apple’s Siri, despite its flaws, offers privacy advantages by not engaging in ad-tracking or data harvesting.
While Siri may not be as advanced as other voice assistants, its simplicity can be a positive feature. Apple’s focus on user privacy sets it apart from competitors like Amazon and Google.
Although the current HomePod mini may not receive the latest Siri enhancements, it still provides solid performance and includes features like Matter and Thread for future smart home compatibility.
Siri may have limitations, but it excels at everyday tasks like playing music, setting reminders, and controlling home accessories. Its integration with the iPhone ecosystem enhances the user experience.
Enhancing the iPhone Experience
HomePods seamlessly integrate with the iPhone experience, allowing users to perform tasks like sending messages and setting reminders directly from the speaker. The Handoff feature simplifies transferring music from an iPhone to the speaker with a simple tap.
Another noteworthy feature is the HomePod’s intercom functionality, which enables users to communicate between rooms using voice commands. This can be particularly useful for families.
Despite its advantages, the HomePod mini’s price may be a deterrent for some buyers. However, its superior sound quality and integration with the Apple ecosystem make it a compelling gift for Apple enthusiasts.
The $99 HomePod mini: A Worthy Investment
| Feature | The Value Add |
|---|---|
| Privacy | Local processing for core tasks; no ad-tracking or data harvesting. |
| Handoff Magic | Tap your iPhone to the speaker to instantly transfer your music. |
| Intercom | Easily broadcast messages within your home using voice commands. |
| Smart Home Hub | Includes Matter and Thread for future-proof smart home integration. |
| Audio Quality | Superior 360-degree sound compared to budget competitors. |
| Ecosystem | Seamlessly integrates with Reminders, Messages, and Find My alerts. |
If you’re seeking a gift that embodies the ‘Apple magic’ without the complexities of modern AI, the HomePod mini is a smart choice to complement a loved one’s ecosystem this holiday season.
