In 2023, Apple surprised us with three dedicated events. WWDC in June and the iPhone 15 launch in September were both expected, but few people had predicted another event specific to the Mac in October.
But, despite releasing the Vision Pro in the US and M3 MacBook Air in many countries in 2024, neither warranted a dedicated event.
However, at WWDC in June 2024, Apple officially unveiled iOS 18. And now, in all likelihood, we’ve learned the official release date for the iPhone 16 series, as well as the Apple Watch Series 10.
Here’s everything you need to know about the next Apple event.
When is the next Apple Event?
Apple has confirmed that its next event will take place on 9 September 2024 under the theme ‘It’s Glowtime’. The event is expected to be focused on the iPhone 16 series and the Apple Watch Series 10, but we also might see new AirPods.
Be sure to check out our guide on how to watch the next Apple event live if you want to tune in and not miss the upcoming announcements.
When does Apple usually hold events?
Apple typically holds three or four live or live-streamed events annually to unveil its latest products. The events are generally scheduled at similar times each year:
- March/April/May: Spring event (not every year)
- June: Worldwide Developers Conference (WWDC, every year)
- September: Autumn/Fall event (also known as the iPhone and Apple Watch launch event, every year)
- October/November: Late-autumn/fall event (occasionally)
Two of these are already behind us and a third has just been announced. However, it’s possible that more events will take place in 2024.
What will Apple announce at its next event?
September 2024 event
Apple is expected to unveil the upcoming iPhone 16 series and new Apple Watches (Series 10, SE 3, Ultra 3 are all possible).
The Series 10 is rumoured to be rebranded as the Apple Watch X, given that its expected launch date will be a decade on from the original.
We could also see new iPad models as we’re still waiting for the iPad mini 7 and iPad 11th-gen but with a lot of other stuff to cover, Apple may well hold them back until an October event.
Potential late 2024 event
The new AirPods are expected soon, so they could be announced at the September event or later in the year. Updates to the AirPods Max, AirPods Pro and regular AirPods are all rumoured, alongside brand-new, cheaper AirPods Lite.
However, if Apple does hold an event after the iPhone 16 launch, it’s likely to be for new Mac devices.
2025 events
While it’s not always worth looking that far ahead, it is already very likely that the long-awaited next iPhone SE will be released in 2025 rather than this year.
An Apple foldable device isn’t expected until 2026 or 2027 at the earliest, however.
This is all we know at this point about upcoming Apple events and the devices that may be unveiled. If you don’t want to wait, check out what we think are the best iPhones and the best iPads you can buy right now.
