The Rise of Monarch Collective: A New Era for Women’s Sports Investing
Angel City FC’s recent season may have ended disappointingly, but the story of this Los Angeles soccer franchise goes far beyond the final standings. Co-founded by venture capitalist Kara Nortman in 2020, Angel City has become a groundbreaking case study in the world of women’s sports.
Despite on-field struggles, Angel City has set a new standard for women’s sports properties. With a celebrity ownership group including Natalie Portman and Serena Williams, the franchise has garnered unprecedented buzz. From innovative sponsorships to record-breaking revenue, Angel City has shown that success in women’s sports is about more than just wins and losses.
Nortman reflected on the team’s rapid commercial success, which ultimately led to the creation of Monarch Collective. This $250 million fund, launched in 2023, is the first of its kind, exclusively focused on investing in women’s sports. While Angel City may not have playoff wins under its belt, Monarch’s portfolio now extends to other NWSL clubs like San Diego Wave and Boston Legacy FC, as well as a recent investment in FC Viktoria Berlin.
As Nortman explains, the women’s sports market is experiencing significant growth, with Monarch at the forefront of this evolution. The fund’s approach emphasizes operational involvement and strategic partnerships, setting it apart from traditional venture capital models.
Looking beyond soccer, Monarch is exploring opportunities in women’s basketball, golf, and tennis, all with potential for substantial media revenue. With notable investors like Melinda French Gates on board, Monarch’s mission is gaining momentum.
As women’s sports continue to thrive, Nortman remains focused on sustainability and growth. By investing in infrastructure and fostering community connections, Monarch aims to create a lasting impact on the industry.
With Angel City serving as a blueprint for success, Nortman and Monarch Collective are leading the way in reshaping the landscape of women’s sports investing. As the industry enters a new era of growth and opportunity, the future looks bright for those willing to challenge the status quo.
