Despite being a major tech company, Sony’s smartphone division has struggled to gain significant market share. Competitors like Apple, Samsung, Xiaomi, and others have overshadowed Sony in the global market. However, Sony has recently unveiled its latest flagship phone, the Xperia 1 VII, with some upgrades from its predecessor.
While the Xperia 1 VII boasts premium features like a 120Hz OLED display, Snapdragon 8 Elite chipset, and a 5000mAh battery, it lacks a unique selling point that sets it apart from other Android flagships. Even with the inclusion of a 3.5mm headphone jack, the overall package fails to excite potential buyers.
No USP
Sony’s decision to move away from a 4K screen to a Full HD+ panel on the Xperia 1 VII reflects the company’s shift towards more conventional smartphone features. While the device offers a high-quality display and premium design, it fails to offer anything groundbreaking to justify its premium price tag.
Cameras still fall short
Despite Sony’s reputation for camera technology, the Xperia 1 VII struggles to deliver a top-tier photography experience compared to competitors like Xiaomi, Samsung, and Apple. While the hardware may be top-notch, the software processing remains a weak point for Sony smartphones.
What’s going on with software support?
Sony’s Android skin offers a light and user-friendly experience, but the company falls short in terms of software updates. The Xperia 1 VII is only promised three major OS updates and four years of security patches, paling in comparison to the support offered by Samsung and Google for their flagship devices.
The price…
Priced at €1,499, the Xperia 1 VII may be too expensive considering its drawbacks. With limited software support and lack of standout features, the high price tag makes it a hard sell for consumers.
What Sony should focus on instead
While Sony excels in other product categories like TVs, cameras, audio equipment, and gaming consoles, smartphones may not be where the company shines. Perhaps it’s time for Sony to redirect its focus towards its strengths and let go of the smartphone market.
For those seeking alternatives, check out our guide to the best phones available now, such as the Samsung Galaxy S25 Edge.
