The CEO of Snap Inc, the company behind Snapchat and the Spectacles AR glasses, will be a featured speaker at AWE 2025 in June. This presentation will showcase Snap’s latest advancements in AR technology as the company looks to solidify its position in the XR industry.
While Snap is known for offering standalone AR glasses, it is still considered an outsider in the XR community due to its unique approach to AR development.
Unlike other major players focusing on gaming or entertainment, Snap’s Spectacles are designed with a social-centric approach to AR. This emphasizes creating experiences tied to real-world locations and involving multiple users in the same physical space.
At AWE 2025, Snap CEO Evan Spiegel will share the company’s vision for AR and work to strengthen ties within the XR industry. The event, held in Long Beach, California from June 10th to 12th, is expected to draw over 6,000 attendees, 300 exhibitors, and 400 speakers.
Spiegel’s keynote will be alongside presentations from industry peers like Qualcomm and XREAL, highlighting Snap’s unique position in the XR space.
Despite being seen as an outsider, Snap’s dedication to developing its AR platform from scratch demonstrates its genuine commitment to the XR industry.
Scott Myers, Snap’s VP of Hardware, emphasized the company’s belief that Spectacles will eventually replace smartphones. This motivates Snap to create a standalone device that does not require a phone or tethered compute unit.
Looking ahead, Snap will need to navigate competition from tech giants like Meta, Apple, and Google who are also racing to release mainstream AR glasses.
Road to VR is proud to be the Premier Media Partner of AWE USA 2025, offering readers an exclusive 20% discount on event tickets.
