Amazon US experienced a surge in sales for the PSVR 2 headset during the holiday season, thanks to a significant discount on the popular Horizon bundle. The price dropped from $550 to $350, resulting in a 42% discount that attracted many buyers.
The sales volume of the PSVR 2 headset during the 2024 holiday season was nearly five times higher than the previous year, indicating a strong demand for the product. This unexpected increase in sales can be attributed to the attractive discount offered by Sony.
Certainly, the prolonged sale period initiated by Sony, starting before Black Friday and extending into the new year, raised questions about the company’s intentions. Some speculate that Sony may be preparing for a new SKU release or a redesign of the headset, while others suggest a possible discontinuation of the product.
Despite the uncertainties surrounding the future of the PSVR 2 headset, it remains a popular choice among consumers. Sony’s strategic pricing and promotional efforts continue to drive sales, indicating that the company is committed to supporting the product in the upcoming console cycle.
