Pico 4 Ultra Aims to Compete with Meta in Europe & Asia Amid Suspected Quest 3S Launch

Pico 4 Ultra Set to Compete with Quest 3 in Europe and Asia

Pico has announced the release of Pico 4 Ultra, a new VR headset that will go head-to-head with the upcoming Quest 3 in Europe and Asia. This strategic move comes just as rumors swirl about Meta’s plans to unveil a more affordable Quest 3S.

Pre-orders for Pico 4 Ultra will be available in Europe from September 6th to September 19th, priced at £529 / €599. With similar specs and pricing to Quest 3, Pico is aiming to capture a share of the VR market in key European countries including Germany, France, Italy, Spain, and more.

Customers in the supported regions can place their pre-orders through various online retailers such as Amazon, MediaMarkt, and Currys. General sales will commence on September 20th, with in-store availability at select retailers.

Key Features of Pico 4 Ultra:

• Processor: Snapdragon XR2 Gen 2
• RAM & Storage: 12 GB RAM + 256 GB Storage
• Wireless Connectivity: Supports Wi-Fi 7, Bluetooth 5.3
• Mixed Reality Sensor: 32 MP color passthrough camera, iToF depth-sensing camera, Environment tracking camera
• Display: 2.56-inch screens at 2,160 × 2,160 pixels
• … (additional specs listed)

As an added incentive, pre-order customers will receive a complimentary set of Pico Motion Trackers and four VR games. The Motion Trackers, typically priced at £79 / €89, offer enhanced tracking capabilities for a more immersive experience.

While Pico 4 Ultra will be available in select Asian markets, a US launch is not currently planned due to legal issues faced by parent company ByteDance. Meanwhile, Meta is gearing up to introduce Quest 3S, which is expected to replace Quest 2 as the company’s budget-friendly option.

Stay tuned for more updates, as Meta Connect 2024 approaches shortly after Pico 4 Ultra becomes widely available. The VR landscape is evolving rapidly, with both Pico and Meta vying for dominance in the market.