Have you ever been watching a captivating show like Arcane or Squid Game and come across a scene that you just have to share with your friends?
For a long time, Netflix has restricted its subscribers from sharing such moments, citing copyright protection as the reason. However, there has been a shift in Netflix’s approach, now allowing for a more flexible sharing feature – possibly to boost fan engagement and viewership.
Introducing Netflix Moments, a new global feature on the mobile app that enables users to capture and save scenes from the shows they watch on the platform.
In a statement to Variety, Marian Lee, Netflix’s chief marketing officer, expressed:
Have you ever experienced that overwhelming feeling when a scene, character, or line from a show or movie sticks with you, and you just have to message your friends, ‘You need to watch this, it’s amazing!’? From inspiring Halloween costumes to becoming viral sensations on TikTok, the incredible fandoms we witness are a testament to what makes Netflix exceptional. Our new campaign celebrates these unforgettable moments, bringing you back to the excitement you felt when you first fell in love with a great Netflix show.
If you’re curious about how to share scenes yourself, keep reading.
How does Netflix Moments work?
The Netflix Moments feature is accessible on the mobile app. While watching a movie or series, simply tap anywhere on the screen. A button labeled “Moments” will then appear on the bottom bar. Select it, choose “Save,” and close the feature.
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Netflix
That’s all there is to it! The captured scenes will be saved in the My Netflix tab. You can revisit them on your phone and share them via social media, text message, or by copying the link.
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Netflix
When you share a clip on social media, it will not play as a video. Instead, it will appear as a link in your post, directing viewers to the specific scene on their own Netflix app.
The Moments feature also doubles as a bookmark. When you revisit the series or movie, it will start playing from the scene you captured with the Moments tool.
Is Netflix Moments available on iOS?
Yes, Netflix launched this new feature on iOS on October 28, 2024.
Is Netflix Moments available on Android?
Not yet. However, Netflix has announced that Netflix Moments will be coming to Android in the upcoming weeks.
Is Netflix Moments available on a PC?
Currently, it is not available on PC, and there is no clarity on whether Netflix intends to expand this feature to other devices. Should there be any updates, we will keep you informed.
