Reports suggest that Meta is gearing up to launch a standalone app specifically for its AI assistant, Meta AI, in a bid to directly compete with industry giants like OpenAI’s ChatGPT and the Chinese chatbot DeepSeek. While Meta AI is currently integrated across various Meta platforms such as Facebook, Instagram, Messenger, Threads, and WhatsApp, the introduction of a standalone app would enable users to access the AI without having to interact with Meta’s social media services.
Sources mentioned by CNBC reveal that this move is in line with Meta’s broader strategy of making its AI more accessible to a wider audience. With standalone applications already offered by competitors like ChatGPT and DeepSeek, users can expect a more seamless and convenient AI experience. The launch of an independent Meta AI app aims to attract individuals interested in AI-powered chat who may not necessarily be users of Meta’s other platforms.
This strategy mirrors Meta’s approach with Instagram’s Reels, which was separated from the main app to cater better to users who prefer short-form videos. The anticipated launch of the Meta AI app is scheduled for the second quarter of 2025, potentially between April and June.
The standalone app is expected to feature the same AI-powered capabilities already present in Meta’s existing platforms. However, industry experts speculate that this launch could pave the way for a potential paid subscription model for Meta AI in the future. By offering premium features or an ad-free experience, Meta could explore new revenue streams in the competitive AI chatbot market.
While Meta has yet to officially confirm these plans or provide detailed information about the upcoming app, its potential launch would mark a significant milestone in the company’s AI expansion strategy, positioning Meta AI as a direct competitor to other prominent chatbot platforms.
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