iOS 18.4 Delivers Priority Notifications | Here’s How They Work

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Apple has finally delivered on its promised Apple Intelligence features with the release of iOS 18.4. This update includes a new Sketch style in Image Playground and visual intelligence for the iPhone 15 Pro and iPhone 15 Pro Max. One of the standout features, Priority Notifications, uses Apple Intelligence to analyze incoming notifications and highlight the most important ones on your Lock Screen. This feature was delayed but is now available to help users stay on top of urgent notifications.

Priority Notifications are a welcome addition, as they address the challenge of distinguishing important notifications from the noise. Unlike notification summaries, Priority Notifications prioritize individual notifications based on their content and app origin. This feature eliminates the need for developers to mark notifications as Time Sensitive, making it easier for users to receive critical updates without being overwhelmed by unnecessary alerts.

While some developers may try to exploit the system, Apple’s AI algorithms are designed to prevent abuse. Users have the option to disable Priority Notifications for specific apps if they find them intrusive. To turn off Priority Notifications for an app, simply navigate to the Settings app, select Notifications, and choose Prioritize Notifications. From there, you can disable the feature entirely or customize it for individual apps.

Overall, Priority Notifications offer a convenient way to stay informed without being bombarded by irrelevant alerts. Users can easily manage their notification settings and prioritize important updates with this new feature.

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