Diana Schildhouse, the chief data and analytics officer at Colgate-Palmolive, identifies herself as a data storyteller. This means that in her day-to-day work, she focuses on understanding the business’s needs, devising solutions using advanced analytics or simpler methods, and ultimately solving the business’s challenges.
With a background in consumer-facing companies like Mattel, Westfield, Merrill Lynch, and Disney, Schildhouse joined Colgate-Palmolive in 2021 to establish an analytics and insights strategy for the global organization. By 2025, she expanded her role to include oversight of data and artificial intelligence.
Reporting to the chief growth officer, Schildhouse’s team collaborates with various executives to align data initiatives with long-term business goals. The integration of analytics and insights into the business and growth functions of the company allows for a more impactful use of data.
Over the years, Schildhouse and her team have implemented successful analytics and data transformation projects, focusing on areas like revenue growth management, pricing analytics, and product innovation using AI. By leveraging technology to drive faster, more informed decision-making, they have been able to deliver value globally.
Looking ahead, Schildhouse’s team is prioritizing innovation in omni-demand generation and further scaling AI initiatives. By focusing on data strategy, governance, and the development of data products, they aim to continue driving value and creating products that meet customer needs.
Reflecting on her role as a data leader, Schildhouse emphasizes the importance of strong data foundations for successful AI and analytics initiatives. She highlights the need for data leaders to have a business-oriented perspective and align their work with organizational goals to drive meaningful outcomes.
