Meta has introduced a new tool called AI Studio, allowing anyone in the US to create AI versions of themselves on Instagram or the web. This tool is aimed at creators and business owners who can use these AI profiles to interact with their followers. The AI can engage in chat threads and respond to comments on behalf of the creator. Users in the US can access AI Studio through Meta’s website or by initiating an “AI chat” on Instagram.
Creators have the flexibility to customize their AI based on their Instagram content, specify topics to avoid, and choose which accounts the AI can interact with. Additionally, creators can enable features like auto-replies and control the AI’s interactions. AI Studio also enables the creation of new AI characters that can be used across Meta’s apps, similar to existing chatbot platforms.
Previously, Meta had celebrities create AI versions of themselves with similar appearances but different names and personas. The company took this approach to prevent AI versions of celebrities from making inappropriate statements. Despite the controls in place, the nature of generative AI poses challenges in ensuring the AI’s behavior aligns with the creator’s intentions.
Meta acknowledges the sensitivity of AI profiles and ensures they are clearly labeled. Creators are responsible for specifying topics that the AI should avoid discussing. For example, creators can instruct the AI not to respond to questions about investing in cryptocurrency. This approach aims to navigate the complex landscape of AI interactions on social media platforms.
Overall, Meta’s AI Studio offers a unique opportunity for users to engage with AI versions of themselves, providing a new way to interact with followers and manage online presence.
