Google Prepares Support for XR Headsets on Play Store, Marking The Next Chapter in XR Competition

Recent findings in a Google Play update suggest that the Android app store may soon introduce support for XR headsets, marking a significant shift in the competitive landscape.

According to Android Authority, version 43.3.32-31 of the Google Play app includes code references to an “XR headset,” along with a new headset icon that indicates app compatibility with the supported device.

While Google has previously featured XR games for Cardboard apps on Play since 2014, using Android smartphones as VR displays, the move towards a dedicated XR headset section in the Play store suggests a shift towards more advanced XR experiences beyond Cardboard and Google Daydream.

The push towards XR is likely influenced by the collaboration between Google, Samsung, and Qualcomm on a new XR headset announced in early 2023. With Samsung handling hardware, Qualcomm developing the chipset, and Google creating the Android-based XR operating system, the industry is anticipating a significant XR device release later this year.

Additionally, reports from The Information suggest that Google and Samsung are exploring a partnership to develop a competitor to Ray-Ban Meta Smart Glasses, which could offer a more affordable alternative to a full-fledged XR headset by focusing on AI-centric smart glasses without displays.

While this potential smart glasses project may not require deep integration with the Android ecosystem like a Vision Pro competitor, which could leverage Android XR for XR games and run standard 2D apps, it highlights the growing interest in XR technologies and devices.

Previous discussions between Meta and Google to bring Android XR to Quest indicate a broader trend towards expanding XR capabilities across different platforms. Despite some challenges in negotiations, the industry is moving towards a more interconnected XR ecosystem that caters to diverse user needs and preferences.