Meta has introduced a new opt-in AI feature for its Facebook users in the US and Canada, aimed at enhancing the shareability of photos and videos. This feature focuses on content from your phone’s camera roll rather than media already uploaded to Facebook. By opting in, Meta’s AI will analyze your camera roll, upload unpublished photos to the cloud, and highlight “hidden gems” that may have been overlooked. Users will have the option to save or share the suggested edits and collages.
This move by Meta may ring a bell for some, as a similar test was discussed back in June. While the company stated then that unposted private photos were not being utilized to train the AI, they did not rule out the possibility for the future.
In the recent announcement, Meta clarified that they do not use camera roll media for AI improvement unless users choose to edit or share it. The Verge sought further clarification from Meta on the use of camera roll content for AI training. In response, a Meta spokesperson confirmed that the uploaded media for suggestions will not be used for AI enhancement unless edited with their tools or published on Facebook.
Essentially, Meta will gather and store your photos in the cloud, allowing their AI to analyze them. However, these images will not contribute to AI training unless specific actions are taken by the user. The feature indicates ongoing selection and upload of camera roll content to the cloud, with potential data retention beyond 30 days. Meta assures that user media will not be utilized for ad targeting.
It is worth noting that Meta had previously admitted to training AI models on public photos and text from Facebook and Instagram since 2007.
Facebook’s latest blog post mentions the upcoming prompt for cloud processing to generate creative ideas from camera roll content. The purpose is to assist users in enhancing their photos before sharing or for those seeking quick creative solutions. The feature is set to be rolled out in the near future.
Overall, Meta’s new AI feature offers potential benefits for users looking to improve their photography skills and create engaging content.
