Apple enthusiasts have had an eventful year in 2025, with the tech giant rolling out a plethora of updates ranging from new chips and designs to enhancements for its flagship products. From the iPhone 17 lineup to Apple Watch upgrades, new Mac models, and the highly anticipated AirPods Pro 3, consumers have plenty of options to consider when deciding where to invest their hard-earned cash.
While some of Apple’s releases have been met with enthusiasm, others have fallen short of expectations, leaving customers feeling underwhelmed or indifferent. As we approach the end of the year, it’s time to evaluate Apple’s most significant launches and determine which product stands out as the ultimate winner.
2025 Winner’s Circle: Quick Picks
Best Value
Apple Watch SE (3rd Gen)
Delivering 90% of the Series 11 experience for a fraction of the price.
Innovation
AirPods Pro 3
Real-time translation makes these the most practical “Pro” tool of the year.
Top Pick
iPhone 17
ProMotion and Always-On tech finally arrive for the base model.
Continue reading for a detailed overview of Apple’s top ten products of 2025...
