Apple is known for leaking information about its new products before they are officially launched. However, the release of the new iPhone Pocket in 2025 took everyone by surprise. This innovative product, designed in collaboration with Issey Miyake, offers a unique way to store and carry your iPhone.
The iPhone Pocket’s design is inspired by the concept of ‘a piece of cloth,’ according to the official press release. It resembles the popular iPod sock pouch from the early 2000s, but with a modern twist.
A throw-back?
Many people have compared the iPhone Pocket to the iPod sock pouch, which was a popular accessory in the past. However, the practicality and appeal of this new product are questionable. It may not be the most secure or convenient way to carry your phone.
Apple
The iPhone Pocket may appeal to some fashion-forward individuals, but its price tag is a major drawback. The starting price of £139.95/$149.95 for the shorter strap option is quite steep, and the longer strap option is even more expensive at £219.95/$229.95. This pricing strategy has left many wondering if the product is worth the investment.
It gets worse…
Despite its unique design and collaboration with a renowned fashion brand, the iPhone Pocket’s high price point may deter potential buyers. The limited edition release and premium materials used in its construction may not justify the exorbitant cost.
Apple
If you are interested in purchasing the iPhone Pocket, it will be available for sale starting November 14th. Whether this unique accessory is worth the investment will ultimately depend on individual preferences and priorities.
