Apple has made headlines with its new Formula 1 deal, but it’s also making waves in the entertainment industry by offering a new bundle that combines Apple TV (formerly Apple TV+) and NBCUniversal’s Peacock streaming service at a discounted monthly price.
Starting October 20, customers in the US can subscribe to an Apple TV and Peacock bundle for $14.99 per month for Peacock Premium or $19.99 per month for Peacock Premium Plus. This deal offers a competitive price compared to streaming giants like Netflix and Disney+, providing a wide range of content for a lower cost.
The Apple TV and Peacock Bundle offers a perfect combination of entertainment, featuring the best shows, movies, sports, and live events. This initiative with Apple redefines the customer experience for a streaming bundle, offering rich content and a seamless sign-up process to broaden the reach of Peacock to more audiences.
Matt Strauss, Chairman, NBCUniversal Media Group
Breaking Down the Pricing
Apple’s bundle provides savings of over 30% compared to subscribing separately. With Peacock Premium at $10.99 monthly and Peacock Premium Plus at $16.99 per month, the bundle saves customers about 38% for Premium and over 33% for Premium Plus, making it a cost-effective option for subscribers.
Beyond Apple One Bundles
For Apple One subscribers, a 35% discount on Peacock Premium Plus is available to avoid complications. Xfinity customers may find Comcast’s StreamSaver bundle appealing, offering Apple TV, Peacock, and Netflix at a competitive price.
Annual Plans and Customer Retention
Apple may introduce annual pricing for its bundles, aligning with Peacock’s annual subscription options. This pricing strategy aims to enhance customer retention and reduce subscriber churn, encouraging users to stay longer with the service.
Staying Competitive in the Streaming Landscape
The partnership between Apple TV and Peacock showcases a collaborative approach to compete with streaming giants. By offering a diverse range of content through bundled services, smaller players can stand out in the crowded streaming market.
Cross-Promotions and Free Previews
Apple and Peacock are running cross-promotions to introduce users to the new bundle, allowing free access to select shows on each other’s platforms. This strategy aims to attract more users and provide a taste of the content available in the bundle.
Notably, Apple offers free content to Apple TV app users, expanding access to the shows without requiring a subscription to either service.
