Apple’s recent $100 billion commitment to US manufacturing seems to be paying off. President Trump announced that Apple would be exempt from new tariffs on chips and semiconductors after Apple CEO Tim Cook’s visit to the White House.
Tim Cook has been working hard to maintain a good relationship with the President. He has been careful not to publicly criticize the administration and has regularly communicated with the President and White House officials to address his concerns.
Apple managed to avoid the impact of the US-China trade war during Trump’s first administration, with the President crediting Tim Cook for making a strong case against tariffs on iPhones.
President Trump explicitly mentioned his assistance to Tim Cook and Apple, showing his continued support for the company. Trump also stated that companies committed to manufacturing in the US, like Apple, would not face the new tariffs.
Despite some skepticism about Apple’s investments, Tim Cook’s strategic moves have allowed the company to navigate political challenges effectively. The recent investment announcement, although not entirely new spending, has been positioned as a win for the Trump administration.
While some may criticize Cook’s efforts to appease President Trump, it is essential to consider his responsibilities as Apple’s CEO. Avoiding tariffs on Apple products ultimately benefits the company, its shareholders, and employees.
