In February, Tim Cook, Apple’s CEO, had a meeting with President Trump at the White House to discuss US manufacturing and tariffs. Shortly after, Apple announced a $500 billion investment plan spread over 4 years in all 50 states. The plan included investments in AI, engineering, expanding the US Advanced Manufacturing Fund to produce chips in TSMC’s Arizona factory, establishing the Apple Manufacturing Academy in Detroit, Michigan, and hiring 20,000 new Apple employees.
Recently, Apple revealed an additional $100 billion investment to bring more of its supply chain and manufacturing operations to the US.
President Trump expressed concerns about India’s oil purchases from Russia and threatened to raise tariffs on goods imported from India. Although iPhones have not been affected yet, the situation may change soon.
Is Apple’s latest announcement a response to these threats to India? It’s possible. During a visit to the White House, Cook announced a $2.5 billion commitment to have Corning manufacture all iPhone and Apple Watch cover glass in Kentucky, presenting a unique piece of Corning glass to President Trump to commemorate the deal.
This $2.5 billion is just a fraction of the additional $100 billion commitment that will bring Apple’s total US spending to $600 billion in the next four years.
Today, we’re proud to increase our investments across the United States to $600 billion over four years and launch our new American Manufacturing Program. This includes new and expanded work with 10 companies across America. They produce components that are used in Apple products sold all over the world, and we’re grateful to the President for his support.
Tim Cook, Apple’s CEO
Cook mentioned during the last earnings call that tariffs had cost Apple $800 million in three months and expects this number to rise to $1.1 billion in the final quarter of the year.
On Fox Business Network, the National Economic Council director, Kevin Hassett, stated that companies are moving to the US in large numbers, with Apple likely to announce a new factory soon.
Although Apple is making rapid changes in response to tariffs, the results of these investments will take time. The company is restructuring its supply chain and manufacturing strategy, relying on tariff exemptions to maintain supply levels and stabilize prices for consumers.
