Social media marketing tools play a crucial role in helping businesses grow, increase productivity, and improve their online visibility. Platforms like Pinterest, Meta, and others are experiencing a continuous rise in user numbers. Understanding how to leverage these social media channels is essential for business success.
Monetizing your social media account can be a challenging task that requires time and effort. Businesses often turn to social media tools to help them develop a comprehensive social media strategy. Finding the right skills and executing a well-thought-out plan can cover various digital tasks.
This guide is specifically designed for business owners and managers looking to streamline their social media operations. It delves into top-performing tools in detail to help you choose the best option based on your preferences and requirements.
Top 10 Social Media Marketing Tools For Business
Here are some of the best social media marketing tools available:
1. HubSpot
HubSpot is a versatile social media tool known for its functionality. It serves as an excellent social management tool for businesses and agencies. This CRM platform offers top-notch customer experience, aiding in marketing, scaling, customer service, and sales growth.
Features of HubSpot
HubSpot offers several exceptional features:
- Automated CRM database
- List Segmentation
- Automated Workflow
- Landing Pages, Blogs, and Web Pages
- Email Analytics
- Reporting Dashboards
- A/B Testing
- Paid Ad Tracking
- Social Media Integration and Management
Pricing of HubSpot:
HubSpot offers two billing options:
- Starter Plan: $50 per month
- Professional Plan: $800 per month
- Enterprise Plan: $3200 per month
2. Sprout Social
Sprout Social is a popular tool known for its user-friendly interface and publishing features. It allows managers to effectively control their marketing efforts and offers comprehensive post-scheduling capabilities, detailed analytics, and social media data collection. The platform also features multi-level access for easier task management and collaboration with team members.
Key Features of Sprout Social
- Integration
- Publishing
- Activity Dashboard
- Analytics
- Engagement
- Team Collaboration
Pricing of Sprout Social
- Free: 30-day free trial
- Standard plan: $99 per month
- Professional plan: $149 per month
- Advanced plan: $249 per month
3. Hootsuite
Hootsuite is a well-established tool known for its tracking tools and analytics. It allows users to manage multiple profiles from a single dashboard, collaborate with team members, and analyze digital trends in real-time. The platform enables users to assign tasks and posts across different channels to expand their social media audience.
Key features of Hootsuite
- Scheduling
- Content curation
- Promote
- Analytics
- Monitoring
- Team Management
- Security
- Apps and Integration
Pricing for Hootsuite
- Free: 30-day free trial
- Professional: $19 per month
- Team plan: $99 per month
- Business plan: $599 per month
- Enterprise: Varies according to your business
4. Canva
Canva is a powerful online tool that offers a user-friendly interface for design purposes. It allows users, including beginners, to create attractive designs and images for their campaigns with ease. The platform offers ready-made designs and creative elements, making it easy to build a visually appealing social media brand.
Features of Canva
Canva offers a range of features, including:
- Photo Enhancer
- Photo Blur and free icons
- Photo Frames
- Web wireframe
- Add text to photos
- Stickers and Badges
- Speech bubble maker
- Image Transparency Tool
- Photo vignette and Design grids
- Add texture and Image Cropper
- Drag-and-drop interface
- Updated 60,000+ free templates
