When a brand introduces something new and the big news is that it’s smaller, it’s easy to assume there’s no real innovation happening. However, my recent experience with the new Oura Ring 5 proved me wrong.
At first, I was disappointed to hear that the new Oura was 40% smaller than its predecessor. But when I actually held it in my hand, the difference was striking. This smart ring now closely resembles a regular piece of jewelry, making it much more appealing.
The smart ring we’ve been waiting for
The Oura Ring 5 finally delivers a smart ring that looks and feels like a piece of jewelry. With its elegant design and new finishes, it allows for discreet tracking without sacrificing style.
Mike Sawh
This feels like the culmination of Oura’s vision, bringing us closer to the ideal smart ring experience.
The shrinking of the Oura is a watershed moment for smart rings
The evolution of the Oura Ring has been remarkable, with each iteration getting closer to the goal of a smart ring that seamlessly integrates into everyday life.
A statement of intent
The new Oura Ring 5 is not just smaller, but also features improved sensors and signal pathways. This translates to better tracking accuracy and longer battery life without compromising performance.
Mike Sawh
This advancement in technology not only benefits Oura and its customers but also sets a new standard for smart rings, leaving competitors scrambling to keep up.
A small price rise
While the Oura Ring 5 comes with a higher price tag than its predecessor, the improvements in technology and design justify the cost. With options starting at £399/$399 and going up to £499/$499 for premium variants, the Oura Ring 5 offers something for every budget.
These new models will be available for purchase on the Oura website, with the official release date set for 4 June.
To access advanced tracking features, users will need to subscribe to an Oura Ring Membership for a monthly or yearly fee.
Overall, the Oura Ring 5 sets a new standard for smart rings and reaffirms Oura’s position as a leader in the industry. While this may pose challenges for competitors, it’s ultimately a win for consumers looking for innovative wearable technology.
