Apple has announced that ads will be coming to Apple Maps in the upcoming summer. Along with this news, the company has also revealed a new feature called Suggested Places.
Apple mentioned in its press release that businesses in the U.S. and Canada will have the opportunity to create ads on Maps using Apple Business, with these ads appearing in search results and in the new Suggested Places section. The Suggested Places feature will showcase recommendations based on nearby trends, recent searches, and more. Ads will be clearly labeled for transparency.
Suggested Places seems like a useful addition to Apple Maps to help users discover new locations. However, Apple has not provided details on how the feature works.
9to5Mac’s Take
Suggested Places seems to be introduced primarily as a platform for advertising. If the suggestions are helpful, this feature could be beneficial, especially for those exploring new cities. Google Maps has offered similar features for a while now, adding a real-time popularity aspect to the browsing experience on Apple Maps.
While Apple seems to have implemented ads in a tasteful manner, the addition of advertising may detract from the premium and clutter-free experience that Apple Maps currently provides. What are your thoughts on Apple Maps incorporating ads? Will this impact your choice of mapping app? Share your opinions in the comments section below.
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