Meta has announced plans to introduce new subscriptions that will offer users access to exclusive features on its apps. The company revealed to DailyTech on Monday that these new subscriptions will provide enhanced productivity, creativity, and expanded AI capabilities.
In the upcoming months, Meta will roll out a premium experience on Instagram, Facebook, and WhatsApp, granting users access to special features and more control over their sharing and connecting options, while still keeping the core experiences free. The company is experimenting with various subscription features and bundles, with each app subscription offering a unique set of exclusive features.
Meta also disclosed its plans to integrate Manus, an AI agent acquired for $2 billion, into its subscription services. The company will incorporate Manus into Meta products and offer standalone subscriptions to businesses. Notably, Meta is exploring subscriptions for AI features like Vibes video generation, providing freemium access to AI-powered video creation.
While details on paid features for WhatsApp and Facebook subscriptions remain unknown, Instagram’s new subscription will allow users to create unlimited audience lists, view followers who don’t follow them back, and watch Stories anonymously. These subscriptions will be distinct from Meta Verified, which caters to content creators and businesses with verified badges, support, protection, and exclusive features.
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Meta aims to use insights from Meta Verified to enhance its subscription offerings for a wider audience, including everyday users, creators, and businesses. The introduction of additional subscriptions is expected to increase Meta’s revenue stream, although the company will need to overcome subscription fatigue among users.
Snap’s success with Snapchat+ suggests a market for social media subscriptions, with over 16 million subscribers as of early 2024. Meta will monitor user feedback as it introduces subscriptions in the coming months, seeking to deliver a compelling product that resonates with its community.
