The year 2025 brought significant developments to the XR industry, with the launch of Android XR, Valve’s new headset, and strategic shifts at Meta setting the tone for the future. As we approach our 15th year of covering the XR journey at Road to VR, it’s time to reflect on the major stories of the past year and look ahead to what 2026 may bring.
Meta’s Strategic Shift in XR
Meta’s aggressive cuts and shift in XR strategy marked a turning point in early 2025. With a focus on smart glasses and a move away from VR and the metaverse, Meta is redefining its approach. The closure of VR studios and the discontinuation of Horizon Workrooms signal a significant change in direction for the company.
What to Expect in 2026
The industry will be watching closely as Meta navigates this transition. With a renewed focus on smart glasses and AI assistants, Meta aims to meet the evolving demands of consumers. The shift towards AR glasses signifies a new chapter for the company and the industry as a whole.
Major Hardware Launches in 2025
The year saw significant hardware launches, including Android XR, Galaxy XR, and Valve’s Steam Frame. With competition heating up in the smart glasses and AR space, the industry is set for a new level of innovation and competition.
What’s Next in 2026
As tech giants like Meta, Apple, and Google make their XR plays, 2026 promises to be a year of fierce competition. Valve’s Frame headset and advancements in AR glasses signal a new era in XR hardware development.
Valve’s Latest Headset and Game Announcement
Valve’s announcement of the Steam Frame headset without a new first-party VR game surprised many in the industry. Despite the lack of a flagship title, the VR landscape continues to evolve with new options for PC VR enthusiasts.
Looking Ahead to 2026
Valve’s focus on PC VR and Steam as an open platform sets the stage for continued innovation in the VR space. As the industry adapts to changing player demographics and preferences, the future of VR gaming remains dynamic and diverse.
Shifting Demographics and Studio Challenges
Established VR studios faced challenges in 2025 as the industry shifted towards free-to-play multiplayer experiences. While some studios struggled, new multiplayer games thrived, catering to a younger demographic seeking interactive gaming experiences.
Implications for 2026
The rise of free-to-play multiplayer games has transformed the VR gaming landscape. Veteran studios are adapting to the changing market dynamics, with a focus on multiplayer and VR optional titles to stay relevant in a competitive industry.
Apple’s Vision Pro Evolution
Apple’s Vision Pro made strides in 2025 with improvements to address first-generation issues. Enhancements in VisionOS and hardware upgrades reflect Apple’s commitment to advancing its XR technology.
Outlook for 2026
As Apple continues to refine Vision Pro, the focus in 2026 will likely be on further enhancing user experience and addressing feedback from the initial launch. The evolution of Vision Pro signifies Apple’s long-term investment in the XR space.
Nintendo’s Virtual Boy Revival
Nintendo’s revival of the Virtual Boy console in 2025 surprised many, signaling a unique approach to retro gaming. With plans to bring back classic titles on the Switch platform, Nintendo aims to revisit its VR roots.
Looking Forward to 2026
Nintendo’s unconventional decision to resurrect the Virtual Boy hints at the company’s innovative spirit. As gaming trends evolve, Nintendo’s foray into VR gaming could offer a fresh perspective on retro gaming experiences.
Wildcards for 2026: Snap & HTC
HTC and Snap emerge as wildcards in the XR industry for 2026. While HTC navigates shifts in the market and explores opportunities in smart glasses, Snap prepares to launch its consumer AR glasses, aiming to make a mark in the AR space.
As the XR landscape continues to evolve, the industry braces for new developments, competition, and innovations in the year ahead.
Share your thoughts on the XR industry in 2025 and predictions for 2026 in the comments below!
