Apple introduced the Vision Pro at the 2023 Worldwide Developers Conference (WWDC) to much excitement. However, shortly after its release in early 2024, reports started surfacing indicating that its initial popularity might be fading.
Many early buyers of the $3,500 headset returned it within the 14-day return window, suggesting that some may not have been fully committed to keeping it. Others made an effort to like the product, but still experienced buyer’s remorse due to issues such as its weight, appearance, and limited practical uses.
Despite the negative reports surrounding the Vision Pro, there are pockets of success emerging. Rumors of a more affordable ‘Vision Pro 2’ in development are circulating, and unexpected markets are beginning to embrace the device, ushering in the era of spatial computing.
Since its launch, the Vision Pro has shown promise in various fields, from medical applications to gaming. Some companies have found it to be a valuable tool for their operations.
A recent report from the Wall Street Journal highlights the increasing business use of the Vision Pro, particularly in sales and training capacities where its value outweighs its high price tag.
One example is Lowe’s, which is using the Vision Pro in some of its stores to enhance the customer experience and streamline processes. The Lowe’s Style Studio app, designed specifically for the Vision Pro, allows users to visualize and customize their kitchen designs in a virtual 3D environment.
…is a breakthrough experience—purpose-built for Apple Vision Pro—that immerses users in a high-fidelity 3D kitchen environment, and enables them to explore, imagine and bring their unique project to life in minutes…
Another company, CAE, is utilizing the Vision Pro for pilot training, leveraging its advanced features to enhance the simulation experience and improve training outcomes.
As these niche applications gain traction, it raises the question of how the Vision Pro can be further utilized in various industries. While widespread adoption may take time, the success stories at Lowe’s and CAE demonstrate the potential for businesses to leverage the Vision Pro for their specific needs.
