XGIMI, well-known for its innovative home projection systems, has unveiled its debut in the professional projection market with the highly-anticipated launch of its flagship professional projector, TITAN. This groundbreaking model is set to make its grand entrance at IFA 2025 in Berlin, marking a significant milestone for the company as it ventures into a new product category.
Strategic Shift to Professional Markets
For more than a decade, XGIMI has been dedicated to consumer-grade projectors, prioritizing user-friendly design, aesthetic appeal, and top-notch visual performance. The introduction of TITAN signifies a strategic move into the realms of business, events, and large-scale venues. According to Chairman Apollo Zhong, the company identified an untapped opportunity in the professional market, where superior performance often comes with exorbitant price tags.
The new product line aims to provide:
– Enhanced accessibility to professional-grade visual excellence
– Streamlined operation without compromising on advanced functionalities
– Versatile design options suitable for diverse environments, from corporate settings to live events
TITAN – First of the Professional Line
TITAN has been meticulously crafted with a similar ethos to XGIMI’s home projectors but tailored for larger and more demanding spaces. While detailed specifications are yet to be unveiled at IFA, the company’s statement underscores its commitment to:
– Preserving visual integrity under varying lighting and spatial conditions
– Offering flexible installation solutions
– Delivering high performance at a more affordable price point compared to existing professional models
This approach aims to democratize high-quality projection technology, making it accessible to a broader audience, including small businesses, educational institutions, and independent event organizers.
Public Debut at IFA 2025
TITAN will be showcased for the first time at ShowStoppers @ IFA on September 4, 2025, with a comprehensive display at the IFA show floor from September 5 to 9, 2025, at booth H21-117. Attendees will have the opportunity to experience the product firsthand and gain insights into XGIMI’s plans for its professional lineup. The showcase will also feature previews of a growing ecosystem of products beyond home entertainment.
Market Context
XGIMI’s foray into the professional projection market comes at a pivotal moment when the demand for versatile projection systems is on the rise. Businesses are increasingly seeking display solutions that can adapt to various scenarios, such as hybrid meetings, live events, and large-scale presentations. Simultaneously, the events sector is in search of equipment that offers stellar performance without lengthy setup processes or complex maintenance requirements.
Traditionally, the professional projector market has been dominated by a few established brands, often with price points that limit adoption beyond large enterprises. By entering this arena with a focus on affordability and user-friendliness, XGIMI aims to cater to a broader spectrum of professional users.
Company Background
Established in 2013, XGIMI has collaborated with tech giants like Google, Harman Kardon, and Texas Instruments to develop its range of all-in-one entertainment devices. Renowned for its integrated design, user-centric features, and seamless installation processes, its home and portable projectors have garnered acclaim. The expansion into professional equipment builds upon these foundations while targeting a new demographic.
Looking Ahead
While TITAN marks the inaugural model in the professional range, XGIMI has hinted at further expansion within this category. Future developments may involve products customized for specific sectors like education, hospitality, and live performance venues.
The unveiling at IFA 2025 will unveil more details, including technical specifications, pricing, and availability. This event will provide potential buyers and industry experts with an opportunity to evaluate how XGIMI’s professional projection strategy aligns with market demands.
