Antony Hausdoerfer, the group CIO at The AA, is focused on ensuring customers have the best possible experiences in challenging situations. His role involves leveraging technology to identify and address customer issues efficiently.
Hausdoerfer, who has a background in senior technology roles at companies like Avis Budget Group, Three, and Vodafone, took on the challenge of driving digital transformation at The AA in 2019. His efforts have led to significant improvements in data management and connectivity for the company’s patrols.
Under his leadership, The AA has replatformed its legacy road and insurance systems to enhance customer satisfaction and retention. The partnership with technology specialist CDL has allowed the company to develop more relevant insurance products for customers.
Hausdoerfer has also focused on improving colleague experiences, particularly for the roadside patrol teams. By implementing a leasing model for technology procurement and upgrading desktop capabilities, he has seen a significant increase in colleague satisfaction.
One of the key projects Hausdoerfer has overseen is the implementation of Ericsson’s technology to improve connectivity for roadside patrols. This has resulted in a 98.5% high-value connectivity rate, enabling the organization to be more proactive in serving customers.
Looking ahead, Hausdoerfer envisions a data-enabled approach at The AA that offers personalized services to customers. The company is also exploring the use of artificial intelligence to enhance customer experiences, with initiatives like the car-health assistant Vixa.
Overall, Hausdoerfer’s proactive approach to technology and data management is driving positive change at The AA, ensuring that customers receive the best possible support in challenging situations.
