How to Spot and Avoid AI-Powered Scams in 2025

We’ve all watched those videos. Influencers promising quick cash by using a secret tool added to your browser, then just sit back and watch the money roll in. However, recent reports reveal that not only is this concept false, but the individual might be AI-generated and the plugin you installed is actually malware.

Digital scams in 2025 are becoming more sophisticated, thanks to free and user-friendly AI software that can create images, emails, and videos that are nearly indistinguishable from the real thing.

So, what scams should you be wary of in 2025 and how can you protect yourself from these new types of cons and frauds?

What are the threats in 2025?

In cybersecurity data, there have been notable changes indicating a shift in how cybercriminals target their victims. The Gen Threat Report from Gen Digital highlights a decrease in blocked attacks in the first quarter of 2025. While this may seem positive, it actually signifies a shift towards more targeted attacks that exploit individuals’ vulnerabilities.

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During the lead-up to the recent US President Donald Trump’s inauguration, a cybercriminal group known as CryptoCore orchestrated scams using hacked YouTube accounts and Deepfake technology to create deceptive videos featuring Trump and Elon Musk promoting fraudulent events.

Phishing attacks have also become more sophisticated, with a 466% surge reported in the first quarter of 2025. With new AI tools enabling the rapid creation of authentic-looking websites and emails, scammers are using platforms like Weebly and Wix to create fake sites that evade security scans. This tactic tricks users into clicking on links in emails purporting to resolve account issues, leading to data theft.

A troubling trend is the emergence of Deepfake YouTube influencers – AI-generated presenters posting videos instructing viewers to install compromised browser plugins to make money. These influencers often mimic popular channel names to deceive users. This type of scam, known as a Scam-Yourself Attack, has seen a 1700% increase in 2025, according to the Gen Threat Report.

How to protect yourself from the most common scams

Protecting yourself from scams grows more challenging each year, but simple strategies can help you avoid falling victim to prevalent attacks.

Don’t trust urgent pop-ups: Pause when you encounter a message urging immediate action on your account. Scammers often use urgency to prompt impulsive decisions. Verify the authenticity of the message by directly contacting the service provider.

Enable Multi-Factor Authentication: Utilize MFA whenever possible, as it adds an extra layer of security by requiring a verification code sent to your mobile device during login.

Verify sources: Before following advice from supposed YouTube influencers, research their background for any suspicious activities. Check for spelling errors in web addresses and emails, as these are common red flags of fraudulent content.

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Fight fire with fire by using dedicated security software

With scammers employing advanced tools, it’s crucial to utilize dedicated software to bolster your defenses. Real-time scam detection software serves as a digital scam radar, alerting you to potential threats that may go unnoticed due to distractions or fatigue.

One effective solution is Scam Guardian, a comprehensive suite of tools included in the Avast Free Antivirus package. Featuring the AI-powered Avast Assistant, this software allows you to inquire about digital safety and analyze suspicious online content for potential scams. Web Guard, another tool, scans websites for hidden threats.

By upgrading to Avast Premium Security, you gain access to Email Guard, which identifies and flags suspicious emails before they reach your inbox.

Don’t face these challenges alone. Scam Guardian can help you establish a personal security shield against cybercriminals attempting to steal your data.

As scammers leverage AI, it’s essential to enhance your protection with tools like Scam Guardian. Compatible with Windows, Mac, Android, and iOS, this software leaves no vulnerabilities for hackers to exploit.

The advantage shouldn’t solely be with cybercriminals. Elevate your security measures today to safeguard your information.