Apple is facing challenges with its Siri voice assistant, as European regulations may soon allow iPhone users to replace it with other options. The European Commission has been tightening its grip on Apple, forcing changes such as switching from Lightning to USB-C and opening up app distribution models. This has led to a potential mandate for users to choose alternative voice assistants like Google’s Gemini Live over Siri.
According to a report by Bloomberg, Apple is working on allowing users to switch from Siri to third-party voice assistants to comply with EU regulations. This move could pave the way for a variety of new options in the voice assistant market.
To meet expected European Union regulations, the company is now working on changing its operating systems so that, for the first time, users can switch from Siri as their default voice assistant to third-party options, according to a person with knowledge of the matter.
Mark Gurman and Drake Benett, Bloomberg
While Apple may not address this issue directly at its upcoming Worldwide Developers Conference (WWDC), it is clear that regulatory pressure is pushing the company to make changes. Previous mandates have already led to the opening up of certain features like NFC control and default navigation app settings in the EU.
Although some see this as a potential setback for Apple, the company is likely to continue supporting Siri while also exploring new opportunities for improvement. Embracing change and adapting to regulatory requirements may ultimately lead to a more diverse and competitive voice assistant market.
It remains to be seen how Apple will navigate these challenges and whether Siri will remain a dominant player in the voice assistant space. As the company strives to innovate and meet evolving demands, only time will tell how this chapter in Apple’s journey will unfold.
[The information provided in this article has NOT been confirmed by Apple and may be speculation. Provided details may not be factual. Take all rumors, tech or otherwise, with a grain of salt.]
