Apple has been actively expanding the world of the Apple TV+ series “Severance” by providing online materials, e-books, podcasts, and other content. Fans have also been engaging with this additional content as it enhances the storytelling of the show. Through its platform capabilities, Apple has made it easy to distribute supplementary materials that offer viewers more insight into the mysterious employer Lumon Industries and other characters in the series.
The show has become the most popular Apple TV+ series to date, receiving acclaim for its cinematic techniques, direction, production design, and more. What sets “Severance” apart is its ability to resonate with viewers by reflecting a sense of dissatisfaction with American society.
With its satirical take on themes like capitalism, work-life balance, corporate control, class distinctions, and technology, “Severance” has attracted a wider audience beyond traditional sci-fi fans.
The marketing approach for “Severance,” resembling the puzzle box style of storytelling, evokes memories of the cult classic “Lost.” Similar to “Lost,” where online tie-ins provided clues to the show’s mysteries, “Severance” creators have promised a well-planned narrative trajectory, adding to the fun of exploring online hints.
Official Companions
- “Severance: The Lexington Letter” is a companion story available on Apple Books. It offers insights into Lumon Industries through the eyes of a severed employee named Margaret “Peg” Kincaid.
- The Macrodate Refiner’s Orientation Booklet, a Lumon Industries publication, offers a humorous take on employee onboarding with a unique twist.
- “The You You Are,” an e-book and audiobook by Dr. Ricken Lazlo Hale, PhD, offers a glimpse into the self-discovery journey of the show’s characters.
- The Severance Podcast with Ben Stiller & Adam Scott offers behind-the-scenes insights and actor interviews.
- Explore Lumon Industries’ LinkedIn profile for a deeper dive into the show’s fictional world and its founder’s philosophies.
